Your textbook for this course is called Advertising and Marketing. You'll find a previous year's table of contents by clicking the link in the previous sentence. Lesson titles in the table of contents are linked to the lessons. For the 2012-2013 academic year, the order and division of lessons is being rearranged. See the 2012-2013 syllabus here. By the time school starts, I expect to link each lesson in the syllabus to the lesson in the J-Gram.
Each student will be responsible for downloading and studying the lessons. You will be expected to attend classes, to pay attention in class, to take notes, and to participate in class activities.
This course in Advertising and Marketing depends on project-based learning and cooperative learning. It's project based in that you will be part of a team that creates an advertising and marketing program for a product that you and your team design. It's cooperative in that you're expected to help one another in the process of learning by doing.
I'm not going to hand you something to memorize and repeat back to me for an exam. That level of learning is fine for parrots, but you're not parrots.
I also expect more of you than just comprehending the meanings of some of the words you hear me use. That level of learning is fine for dogs, but you're not dogs.
I expect each team to create an advertising and marketing project that can work in a real-life situation. Ask yourself how you would do it if you were doing it for real. How would you do it if you were serious about advertising and marketing a real product or service? That's what I expect of you.
To do this, you'll have to look beyond the classroom world and into the real world. You'll have to forget all about memorizing words and regurgitating them for an exam. In such courses as this one, multiple-choice and fill-in-the-blanks questions are completely useless in preparing you for your careers after graduation. In the real world, there are no "answers" to memorize. Learning how to dream and create and build in real-life situations will do far more to prepare you for your future careers, whatever those careers may be.
The more realistic you and your team can make your advertising and marketing project, the more effectively you will learn from this course. It will be more meaningful to you, and you'll enjoy it more.
Link to 2012-2013 Syllabus
Student Video Advertisements
Advertising and Marketing Classes: 2010-2011
Advertising and Marketing Classes: 2009-2010
