Advertising & Marketing Syllabus: 2012-2013

(Plans and schedules have changed.  I have no Advertising and Marketing course for 2012-2013.)

Advertising and Marketing Syllabus for 2012-2013

1. Introducing the Course and Forming Teams
2. Fit for Competitive Advantage
3. Ideas that Create Value
4. Sell the Benefit!
5. Know Your Target Consumer
6. Core Competency and Competitive Advantage
7. Brand Personality and Packaging
8. Product Placement
9. Review of Projects
10. Mid-term Exam project due
11. Creating Your Web Site
12. Selecting Your Models and Spokesmen
13. Celebrity Endorsements
14. In-person Models and Spokesmen
15. Hidden Advertisements
16. Guerilla Marketing
17. Cause-related Advertising
18. Remembering Your Target Consumer
19. Review of Projects
20. Final Exam project due

About the course:

     Advertising and Marketing English is a project-based, cooperative-learning course in English as it is used in advertising, marketing, and public relations.  Students will organize into teams representing businesses with new products or services to market.  Their products or services they market must be things that are possible. (For example, time machines and electronic conversation translation devices will not be allowed.)  Exams will be project based and will be graded on how well the teams show that they have absorbed the lessons.

Expectations for the students:

     Students will be expected to attend class regularly and arrive on time, participate in class, respect others in the classroom, and in other ways respect established norms of classroom behavior.  Students will be expected to develop skills in problem-solving and rational thought.

Textbook:

The J-Gram, a teacher-generated site: http://the-jgram.blogspot.com/p/advertising-marketing.html

Additional Materials:

PowerPoint presentations, related video clips, and student-generated materials.

Grading scale

Participation: 30%

Mid-term Exam Project: 30%

Final Exam Project: 40%