Thursday, November 25, 2010

Travel and Tourism blogs

Early Thursday Evening:

Panama Travel
http://nancy00leo.blogspot.com/
Team members:
1)Nancy Chen      983208071 (Team Leader)
2)Danny Hsieh     983208047
3)Ricky Chen       983208095
4)Chun Liu            983208054
5)David Jheng     983208094

Iran
http://nice-goodfriend.blogspot.com/
Selina Hsieh       983208036 ( traffic. travel )
Nicole Huang     983208009 (introduction.IranWorldHeritage Sites.tourism Please note the following )
Tina Chen           983208018 (introduction.IranWorldHeritage Sites. tourism Please note the following )
Amber Lai 賴鳳美 983208061 (introduction.IranWorldHeritage Sites.tourism Please note the following )
Jennifer Chien     983208039 ( traffic. travel )
Jenny Lin              983208086 (General information on the whole. Last translator) 

Adriatic Sea Cruise
http://adriaticseacruise.blogspot.com/
Vicky Chiang, Team Leader
Blog: Avis / Vicky
Picture : Chen Yuan Ting / L.Jie Jen
Data : Ron Kao /Ju Kai Fu / Jhen Ren Yu ( Who is this?)
Finishing : Chiang Wen-chien (Avis)
Are the following people on your team?
Dunno Chen
Daniel Jheng
Jim Lai

Guam
http://yepmacronecia.blogspot.com/
Hung Kai Siang, 983208080 Team Leader (production blog)
Chen Yi Jyun                           (Data General order)          
Jeremy Chen       993208021(Data General order)
Lin Tung yung    983208097 Liu Dong leap (?) (local Jiaotonggongju and accommodation)
Wu Wei-bing        963208094 (entertainment and features)
Chen Guobin (Ariel Chen 9832089075) (local cuisine and features)


Swaziland
www.wretch.cc/blog/MARKLAI1028/ (Wrong?)
http://mchotshark.blogspot.com/
Mark Lai,          983208062, Team Leader
Shark,               983208078
Miffy Wang,     983208090
Lin Lan,            983208053
Daniel Jheng, 983208082
Tai Jen To       983208100

Belearic Islands
983208072 John ju < photocomposition>
983208081 Jim Jun< translat >
983208101 Zhou< inquiries reference >




Later Thursday Evening
Morocco
 http://kay-chen7.blogspot.com/p/go-to-morocco.html
Chang Chih Yi
Cai Ming Han
Kang Kang
Kay Chen


India
http://the-joyce.blogspot.com/
Joyce Wang,         983208077: Team Leader
Fanny Cai,             983208105: Topics to find information

Ady Syu,                983208099: Topics to find information
Wendy Bu,            99308006: Written order
Chen Man Ming,  99328047: Written order
Jane  Lai,               983208033: English translation
Joyce Wang-----English translation

Nauru
http://bentonauru.blogspot.com/
Shih Shon Long, 983208057
Chen  Fu,               983208056
Lulu Dong,            983208055

Nepal
http://taiwan-happy-lily.blogspot.com/
Photos
Lily Huang, 983208032 team leader
Chen Yi Fen 983208037 Catering and accommodation (hotels):
Transport (plane and bus) Wang cheerwanc yin cing 983208026 
Travel and Insurance (General): Zeng Rong Lily Huang, 983208032
Business (planning) Guide: Lily

Dominican Republic
http://www.hsh80731.blogspot.com/
You have very few activities and only two days listed.  This is poor.
Liu wei Hong,       983208059
Hu Shih hao,        983208010
Yang Dang  Yen,  983208063
Jhou Shu hong    983208079
Cang yu Jyun,      983208089
Tien,                        9832080106
New Zealand
http://frankhsiang.blogspot.com/
Your itinerary is incomplete.  Also, your blog doesn't tell who is on your team.  Is the following information accurate and complete?
Frank Hsiang
Chang Hao Ming
Jake Lin
Wu Shuen Shing

Papua New Guinea
http://www.wallance51.blogspot.com/
 There's no itinerary on your blog.
Alex Chen           993208058
Wang Ting Yu    983208067
Wu How Wun    993208031

South Carolina
http://wetair7777.blogspot.com/
Dick Wang              993208059
Lun Shih Yu           973208045
Amy Chen               983208030
Huang Guo Luan  983208035
Barry Lin                 983208064

Argentina
http://daniel20105.blogspot.com/
Yang Dong Hsing 983208024
Milk Chan                983208027
Justin Shaw           983208046
Tseng Hao Ming    983208106
 

Wednesday, November 17, 2010

News English on-line Newspapers 2010-2011

These are the names and links for the 2010-2011 News English on-line Newspapers:

HOTLINE
http://hotline99.blogspot.com
951507017 Jane Huang, Editor-in-Chief
951507010 Lily Chen, Asia-Pacific News
951507901 Isis Huang, World News
951507004 Hunter Lee, Advertising Department
951507016 Jill Cheng, Sports News
951507027 Joseph Lin, Travel
951513050 Kristin Tseng, Arts and Leisure
951513051 Katherine Liao, Health
951507032 Jennifer Chang, National News
951507002 Amber Chien, Local News
http://index-newspaper.blogspot.com
Editor-in-Chief Albert Peng 951501022
Advertising Department Rita Lu 951507014
Asia-Pacific News Eric Chan 951507902
World News Lillian Huang 951513041
National News Chicken Huang 951507028
Local News Neal Liao 951507011
Art and Leisure Eunice Wu 951513045
Travel Anita Chen 951505040
Sports News Dick Chen 951507012
Health Eileen Wang 951507018
http://archer-rabbit.blogspot.com
Caresse Chen
Miki
Mika Qiu
Samansa
Ivy
Joyce
Susan Liao
Sharon Lin
Peggy
Sophia Lin
http://old-school-news.blogspot.com
Editor in Chief -- En Huang Hwang 951507030
Food News -- Yuo Ting Peng 951507015
Art News -- Nicole Lee 951507005
Sport News -- Tzu Chi Liu 951507905
Social News -- Shin Ying Peng 951507024
Asia News -- Vivian Chang 951507023
Advertising -- Hzu Hui Tai 951507033
World News -- Rongo Yu Chang 951513049
Travel News -- Ya Ting Lai 951507020
Local News -- Kiki Shen 951507026
International News-- Krista Cheng 941507015
http://fifijonnaandrealulu.blogspot.com
951507007 Joanna Lee Editor-in-chief
941507056 Rebecca Ding Travel
951507029 Sunny Yu National News
951513042 Andrea Tseng Arts and Leisure
951507906 Columbus Chen Sports News
951507025 Leo Huang World News
951507013 Kent Huang Local News 

Monday, November 15, 2010

Advertising & Marketing (late A.M.) Projects 2010-2011

Team #1:
Bruce Huang, CEO
Allen Chu, Advertising
Tony Chi, Accounting
Cone Qi, Research and Development

Team #2:
Robby Hsieh
Nine Shih
Debby Chen

Team #3:

http://pedometer-shoes.blogspot.com/
Sharon Lee
Cathy Fang
Megan Yu
Evo Lee
Indy Chang

Team #4:
Nicole Huang
Donna Su
Nicole Lin
Cerise Hsiao

Team #5:
Julie Chan
Shirley Hsueh
Fifi Tsai
Mei Mei Yang
Anne Lin

Advertising and Marketing (early A.M.) 2010-2011 projects

Team #1: Taiwan Organic Coffee
Jacko Liu
Jerry Huang
Alan Wu
David Su
Jin Chiang
Ronnie Lin

Team #2: Hotel Beneath the Sea
Jocelyn Lien
Rick Hong
Wen Liu
Iris Chang
Emily Ke

Team #3: Fashion Fairy
Sandra Wu
Kate Cheng
Vita Huang
Debby Huang

Team 4: Portable Solar Battery
Jeffery Chiu
Michelle Jang
Ashly Chu
Melody Chang

Team #5: Traditional Taiwanese Village Homestay
Sue Su
Funny Chen
Cindy Hsieh
Fanny Chen

Students' Project-based Learning Blogs (2010-2011)

     I teach two Advertising and Marketing classes on Wednesday mornings, a News English class on Thursday mornings, and two Travel and Tourism English classes on Thursday evenings.  Each class is divided into several teams of students.  Each team is responsible for creating a "web site" (actually a blog) to represent actual businesses.  
     The Advertising and Marketing classes simulate the creation of new products or services; that is, products or services that are not already on the market.  They design their advertising and marketing program from inception to market, creating a "web site" (actually, a blog) for their mid-term and final exam projects.
     Likewise, the News English class create on-line newspapers, and the Travel and Tourism English class creates virtual travel agencies.  The travel agencies specialize in vacation packages to less crowded destinations such as Guam and Swaziland.
     Educationists call it "project-based learning."  I call it "learning by doing."
     Educationists have other fancy ways of describing what we do in class.  To educationists, the learning strategy is "student centered," and it involves "cooperative learning."  To me, it's simply a commonsense approach that puts each student on a voyage to discovery, and the recognition that students learn more and better if they help one another rather than competing with one another for grades.
     There's another fancy term for it: learning in meaningful context.  That's just another way of saying that students learn better if they can see the point of what they're studying.  By designing their course to closely resemble real-world situations that they're likely to face after college, their assignments are more relevant to their needs.
     We're also told that project-based learning, learning in meaningful context, and so on, are "modern" or "innovative" approaches.  Actually, they're not; they're quite traditional.  Until a century or so ago, that's how most education took place.  It was called apprenticeship. 
     The now-discredited "memorize and regurgitate" method of teaching and learning are the more recent approaches.   Increasingly, those theories are being abandoned in favor of more traditional teaching methods such as learning by doing.
     Here are the classes and their "web sites":

Advertising and Marketing (early A.M.)
Advertising and Marketing (late A.M.)
News English
Travel and Tourism English (early P.M.)
Travel and Tourism English (late P.M.)

Thursday, November 4, 2010

Six Steps toward Doing Almost Anything

Six Steps to Doing Almost Anything
Any time you have a major project to do (such as your major assignments for this course), you should ask and answer six questions. You can do anything if you answer them.




Here are the six questions:
1. What do I want to do (describe in detail)?
2. What do I need in order to do it (people, things, money, other resources)?
3. How will I get what I need?
4. From start to finish, what steps must I take to do what I want to do? (Break it up into small tasks.)
5. What can go wrong, and how will I deal with it?
6. (After the project is completed) How can I improve upon this project in the future?




1. What do I want to do?
(I’m using an example that doesn’t require you to keep thinking of business terms and business models.)
I want to organize a picnic for 300 shut-ins. The shut-ins will be handicapped or elderly people in nursing homes (state which), hospitals (state which), and private homes (contact churches and other sources of information for names and addresses of shut-ins) in the (name specific geographical area). The event will take place 9:30 A.M.-3:30 P.M. on November 19, which is two months from the day that I begin my plans. The shut-ins will have transportation to and from the site, food, and live entertainment. A local celebrity will act as emcee for the entertainment portion of the event. Medical personnel and caregivers will be available.




2. What will I need?
1. Six city buses, twenty family-sized cars, and thirty designated drivers.
2. 50 gallons of baked beans, 60 gallons of potato salad, (continue food list), 500 ten-ounce paper cups, 600 napkins, 150 pounds of ice cubes, six barbecue grills, (continue supplies list).
3. An level outdoor area of at least three acres, with an awning large enough to shade four picnic-sized food tables.
4. 350 folding chairs.
5. A popular local celebrity to act as emcee.
6. Two stand-up microphones and three wireless microphones. A sound system and someone who can operate it.
7. Pallets and risers for a 10’ X 20’ stage.
8. Popular local entertainers (Who?).
9. Newspaper, television, radio, and Internet publicity.
10. At least 12 cooks, 2 traffic handlers, and (mention each person you’ll need).
11. (The list goes on, but I’ll mention one more:) A project chairman, a project co-chairman, 6 committee directors, and 36 committee members.




3. How will I get what I need?
Answer this question for each item or person needed. Tell how and from where you will get them. Here are a few examples:
1. Borrow risers, pallets, and sound system from the nearest high school or college (Which high school or college?).
2. Ask the local cannery to donate the canned beans and potato salad you will need. Make sure that the name of the cannery is displayed on the picnic program.
3. Ask the city bus company to volunteer buses and drivers for the day. Ask church members and others (Which others?) to pick up shut-ins at their homes and drive them to the site.
4. Buy off-white, card-stock paper for programs and use your photocopier to produce 350 copies.




4. From start to finish, what steps must I take to do what I want to do? (Break it up into small tasks)
When completing this portion of the planning, you keep two dates in mind: today and the day of the event.
When mapping out this portion of the planning, you begin with the day of the event and work your way back to today. You list these tasks in reverse order because each thing on the list is the answer to an implied question: “In order to do a certain thing by a certain date, what must I do at an earlier date to make it possible; and by which date must I do this?”




Here’s an example:
1. Nov. 19, 5:00 P.M.: All shut-ins have returned to their places of residence.
2. 3:30 P.M.: Complete Shut-in Picnic.
3. 9:30 A.M.: Program begins (follow schedule)
4. 9:10 A.M.: All shut-ins should have arrived at the picnic site.
5. 8:00 A.M.: All transport vehicles have left to pick up shut-ins. All locations have been notified to have shut-ins ready when transportation arrives.
6. November 18: All drivers, and the bus company have been called to make sure that everything (give details) is “go.”
7. November 12: Final project meeting. Problems discussed and resolved.
8. October 19: Transportation plans finalized.
9. October 12: Bus lines and drivers agree to plans.
10. October 5: Bus company and individual drivers are contacted with request for buses and drivers.
11. October 4: Routes taken by each vehicle mapped out.
12. September 29: Names and locations of each shut-in received from hospitals, nursing homes, churches, etc.
13. September 20: Hospitals, nursing homes, churches, etc. contacted
14. September 19: Shut-in Picnic Project meeting; roles are assigned.




5. What can go wrong, and how will I deal with it?
1. It could rain. (Make sure the event is held close to a building with a suitable interior that you can use.)
2. A bus could break down. (Have a bus on stand-by, or have an alternate transport plan.)
3. One of the shut-ins could have a physical emergency. (Arrange for at least one qualified nurse or paramedic is available from each nursing home. This should be among the needed resources in Question #2.)




There are many other things that can go wrong, and you should address each one of them. Always assume a worst-case scenario. You may have to face one.
Years ago, a civic group borrowed an empty store front just long enough to construct a temporary “Haunted House” for the week of Halloween. Only a couple of days before the “Haunted House” opened, the Fire Department declared the temporary structures a fire hazard.
The civic group quickly sprayed everything with a fire retardant liquid. If the “Haunted House” had not been constructed to raise money for humanitarian purposes, the fire department would never have allowed the “Haunted House” committee to go ahead with their plans.




6. How can I improve upon this project in the future?
If you’re planning a shut-in picnic, you need to ask and answer this question only once. If you’re planning a business model, you should ask it at every opportunity.
If you have a business model that works, someone will eventually find a way to copy it and—more likely—improve upon it. Then your business model will be outdated, and your competitors will take your customers away from you.
To keep this from happening, you have to make your business model obsolete before your competitors do. You do it by re-inventing your business early and often. The early twentieth century stage magician and escape artist Harry Houdini provides us with an easy-to-understand example of how to do this.




Houdini as a marketing strategist
You may have heard that “a magician never gives away a trick,” but Houdini did it very often.
Every time he came up with another illusion or escape, other performers tried to learn how he did it. Then they could do it themselves. (You might say that the other magicians were Houdini’s business competitors.) If they had succeeded, Houdini’s tricks wouldn’t have as much entertainment value.
Houdini was always working to improve his tricks to make them more amazing, and he was always developing other tricks. He knew that other magicians would eventually figure out how he had done his tricks and would try to copy them.
By the time one of his competitors was able to copy one of his tricks, Houdini had already come up with something even better.
Then what do you think he did?
Houdini would stop using a trick as soon as he had developed a new or more amazing one. Then he would write a book or magazine article and tell how he had done the trick he had stopped using.
As a result, his audiences were more amazed than ever at his abilities. Houdini’s competitors were left with nothing because people already knew how the trick was performed.
That’s what you should do. Success is one of the biggest obstacles to continued success. No matter how successful your business model is, you should keep your eyes and ears open to any change in the business, social, or political climate in order to update—or even replace—your business model. If you don’t, your competitors will eat your lunch. As one marketing strategist wrote, “You should eat your own lunch before your competitors do.”